{"product_id":"1994-volumizing-mascara-aboutface-v1-volumizing-mascara","title":"1994 Volumizing Mascara","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eABOUT:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e POWER PLAY\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHIS IS:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWHY YOU WANT IT: \u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e \u003cspan\u003e98% agreed the mascara did not flake*\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e94% confirmed the product wore for up to 14 hours*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e92% noticed immediately fuller lashes*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e91% agreed the mascara built dramatic volume*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e87% agreed lashes looked visibly longer*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003eStrong-hold formula that won’t transfer, flake or smudge\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003eFormulated as an all-in-one primer + mascara\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e\u003cstrong\u003eInfused with:\u003c\/strong\u003e Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e*In a consumer study conducted with 35 participants between the ages of 18-49\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eP.S.:\u003c\/b\u003e \u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003eAll about-face products are 100% vegan and cleanly-formulated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSIZE\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\" style=\"font-weight: 400;\"\u003e:  13 ml \/ 0.43 fl oz\u003c\/span\u003e","brand":"aboutface","offers":[{"title":"Default Title","offer_id":67813589319858,"sku":"41397747253388","price":5.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/5269\/8802\/files\/b01b8eb19d114eaef54dcd8b0ea75bd4.webp?v=1793066267","url":"https:\/\/aboutface.it.com\/products\/1994-volumizing-mascara-aboutface-v1-volumizing-mascara","provider":"aboutface.it.com","version":"1.0","type":"link"}